The team has presented a very detailed history of Polaroid and illustrated well about the industry background and status. Really like the initiative idea behind the creation of the Polaroid instant camera which Land was inspired by his daughter, and this great move helped the company to develop the instant camera market and establish their leading and innovative position in the industry. The company did make a great success and move at the first stage, they built a successful top-of-mind brand image and awareness towards the customers, as mentioned in the blog, people recall “Polaroid” to represent “a photography”. And it is sad that their success is not sustainable and they failed to adapt to change in the dynamics and competitive environment. Without the correct response and adjust to the market change, they still lost their first-dip advantage.
Agreed with the team for mentioning about new value creation and sensitivity to the market change. For innovative products, expect the hardware, customers nowadays also concern about the new value that the products can bring to them. People always looking for one product with multiply function, and for camera, the good performance in both day and night as well as other auto adjustment which allow them to have great photo with just one press. And the “new value” seem to be one of the essential element that the company can use to differentiate itself in the market. In order to retain customers, company needs to work hard on the continuous technology innovation to diversify their products as well as the function so that they can have products improvement with new value added.
Really like the last part of the blog which the team pointed out what the company can learn from their failure and how they can adjust themselves in order to stay in the market. To me, Polaroid instant camera still have their value in the camera market and they are the only brand that I recall in my mind when I want to take an instant photo. They are kind of antique and old fashion but I and my friends still like to use it in some special occasions. For example, one of my friends used it in her wedding and all guests can receive a Polaroid photo with the just married couples. So personally, I do hope that Polaroid can further enhance their core competence and stay competitive and sustainable in the market.
I think your sentence "business innovation is about new value, not new things" is very astute. I didn't realize how long and how far Polaroid had come over the decades. In a sense, I totally understand the company's inability to predict that people would distance themselves from analog photos, and especially instant photos. I've had a few digital cameras and have enjoyed photography for many years, but it wasn't long ago that I truly stopped having a tiny feeling in me that I wanted an old fashioned polaroid camera. I don't know why I felt that way so far into the digital photography age, but it does seem to lend an example to how difficult it was to predict that digital photography would sweep film photography so far under the rug so quickly. Nice work!
Thank you for your clear and thought-provoking account on Polaroid's rise and fall. I like the way you mention Polaroid as the "Nokia" in its industry when defining it a "late adopter". You present me the growth of the industry of instant camera and it dawns on me that technology might be the killer of some nice but old fashioned stuff.
Sometimes I personally prefer instant photography other than digital photos, especially those taken from the smartphone cameras, because the digital photos we see today tend to lack of authenticity (due to the boom of "photoshop" apps or softwares). In comparison, the instant photography can mark down moments with authenticity even though there are some flaws, for instance, lower resolution, poor saturation, etc. I have a Polaroid instant camera and I would use it when I hang out or under some circumstances, and I am pretty sure that many people like to take photos with it. Therefore, I do not totally agree with defining Polaroid a failure, or should I say, it failed, but it is progressively making a comeback.
No matter what caused the downturn of Polaroid, it is making use of technology and the hottest trend. Polaroid has launched its latest innovation cooperating with Instagram, which enables people to share the photos to social networks instantly. For me, it is a feat that caters for the customer's needs. Another interesting fact I want to mention at last is that Kodak, which is believed to be one of the failing reasons in your analysis, also announced bankrupt.
Here are the links for the Polaroid Socialmatic instant camera: http://polaroid.com/socialmatic https://www.youtube.com/watch?v=HNdZwpt2sK0
Thanks CCJL Team, much appreciated your blog sharing. First of all, I would like to clarify the meaning of the sentence "Second, Polaroid’s managements failed to shit its business module." Is it refer to "shift its business model"?
Secondly, according to your explanation, the consumer focuses on “smart” technology today and also quoted the speech from Polaroid forma CEO DiCamillo, "It's amazing, but kids today don't want hard copy anymore," I do think that new technology has brought a big change for new generation. However, in reality, hard copy for "old generation" is still very important! For example, whenever I meet the elderly relatives, they always ask me to get back the photo which taken by digital camera before. In your point of view, do you think that Polaroid should put resource in developing hard copy photo business?
Last but not least, as you may know, Lomograhy (LOMO) is also one of the (http://www.lomography.com) companies which doing photo related business. However, you can see that the business of LOMO didn't get much negative impact from the popular of digital camera. On the contrary, LOMO even develops her own style in the lifestyle market. If available, you can also find materials to compare differences between Lomograhy and Polaroid.
Hi Team, Good work. Its great to know and explained well how the polaroid technology could failed in this fast technological environment. Especially an era where people are looking for an instant photo snaps. Well explained the past trend of the polaroid market and the failure factors of the technology. Good work again. Best of luck.
The team has presented a very detailed history of Polaroid and illustrated well about the industry background and status. Really like the initiative idea behind the creation of the Polaroid instant camera which Land was inspired by his daughter, and this great move helped the company to develop the instant camera market and establish their leading and innovative position in the industry. The company did make a great success and move at the first stage, they built a successful top-of-mind brand image and awareness towards the customers, as mentioned in the blog, people recall “Polaroid” to represent “a photography”. And it is sad that their success is not sustainable and they failed to adapt to change in the dynamics and competitive environment. Without the correct response and adjust to the market change, they still lost their first-dip advantage.
ReplyDeleteAgreed with the team for mentioning about new value creation and sensitivity to the market change. For innovative products, expect the hardware, customers nowadays also concern about the new value that the products can bring to them. People always looking for one product with multiply function, and for camera, the good performance in both day and night as well as other auto adjustment which allow them to have great photo with just one press. And the “new value” seem to be one of the essential element that the company can use to differentiate itself in the market. In order to retain customers, company needs to work hard on the continuous technology innovation to diversify their products as well as the function so that they can have products improvement with new value added.
Really like the last part of the blog which the team pointed out what the company can learn from their failure and how they can adjust themselves in order to stay in the market. To me, Polaroid instant camera still have their value in the camera market and they are the only brand that I recall in my mind when I want to take an instant photo. They are kind of antique and old fashion but I and my friends still like to use it in some special occasions. For example, one of my friends used it in her wedding and all guests can receive a Polaroid photo with the just married couples. So personally, I do hope that Polaroid can further enhance their core competence and stay competitive and sustainable in the market.
I think your sentence "business innovation is about new value, not new things" is very astute. I didn't realize how long and how far Polaroid had come over the decades. In a sense, I totally understand the company's inability to predict that people would distance themselves from analog photos, and especially instant photos. I've had a few digital cameras and have enjoyed photography for many years, but it wasn't long ago that I truly stopped having a tiny feeling in me that I wanted an old fashioned polaroid camera. I don't know why I felt that way so far into the digital photography age, but it does seem to lend an example to how difficult it was to predict that digital photography would sweep film photography so far under the rug so quickly. Nice work!
ReplyDeleteThank you for your clear and thought-provoking account on Polaroid's rise and fall. I like the way you mention Polaroid as the "Nokia" in its industry when defining it a "late adopter". You present me the growth of the industry of instant camera and it dawns on me that technology might be the killer of some nice but old fashioned stuff.
ReplyDeleteSometimes I personally prefer instant photography other than digital photos, especially those taken from the smartphone cameras, because the digital photos we see today tend to lack of authenticity (due to the boom of "photoshop" apps or softwares). In comparison, the instant photography can mark down moments with authenticity even though there are some flaws, for instance, lower resolution, poor saturation, etc. I have a Polaroid instant camera and I would use it when I hang out or under some circumstances, and I am pretty sure that many people like to take photos with it. Therefore, I do not totally agree with defining Polaroid a failure, or should I say, it failed, but it is progressively making a comeback.
No matter what caused the downturn of Polaroid, it is making use of technology and the hottest trend. Polaroid has launched its latest innovation cooperating with Instagram, which enables people to share the photos to social networks instantly. For me, it is a feat that caters for the customer's needs. Another interesting fact I want to mention at last is that Kodak, which is believed to be one of the failing reasons in your analysis, also announced bankrupt.
Here are the links for the Polaroid Socialmatic instant camera:
http://polaroid.com/socialmatic
https://www.youtube.com/watch?v=HNdZwpt2sK0
Thanks CCJL Team, much appreciated your blog sharing. First of all, I would like to clarify the meaning of the sentence "Second, Polaroid’s managements failed to shit its business module." Is it refer to "shift its business model"?
ReplyDeleteSecondly, according to your explanation, the consumer focuses on “smart” technology today and also quoted the speech from Polaroid forma CEO DiCamillo, "It's amazing, but kids today don't want hard copy anymore," I do think that new technology has brought a big change for new generation. However, in reality, hard copy for "old generation" is still very important! For example, whenever I meet the elderly relatives, they always ask me to get back the photo which taken by digital camera before. In your point of view, do you think that Polaroid should put resource in developing hard copy photo business?
Last but not least, as you may know, Lomograhy (LOMO) is also one of the (http://www.lomography.com) companies which doing photo related business. However, you can see that the business of LOMO didn't get much negative impact from the popular of digital camera. On the contrary, LOMO even develops her own style in the lifestyle market. If available, you can also find materials to compare differences between Lomograhy and Polaroid.
Great job! Keep it up!
Hi Team, Good work. Its great to know and explained well how the polaroid technology could failed in this fast technological environment. Especially an era where people are looking for an instant photo snaps. Well explained the past trend of the polaroid market and the failure factors of the technology. Good work again. Best of luck.
ReplyDelete